Alliance Motors gives customers an experience of a lifetime

Alliance Motors, the official distributor of Jaguar, Range Rover and Land Rover vehicles, has provided an experience of a lifetime to customers and potential customers over the weekend at Aburi, with out-of-this-world test drives for some of its latest vehicles.
 

The company served customers with both on-road and off-road driving experiences to take them through the latest technologies and unique features of the cars.

The event had highly certified professional driving instructors who observed security measures and gave patrons a chance to take test-drives and explore the more remarkable features of the brands -- Land Rover, Jaguar etc. Some of the demo models were; Discovery Sport, Jaguar XE, Discovery, Defender, Ranger Rover Evogue, Jaguar XF, and Jaguar XJ.

Kwadwo Adjabeng, General Sales Manager at Alliance Motors, explained that the idea to give this experience to customers and enthusiasts of Jaguar and Land Rover came about because it is easier to convince customers through such experiences rather than sales pitches.

“What we have done is to invite all our cherished customers, as many as were able to make the time and also Jaguar and Land Rover enthusiasts, to come out to Aburi.  We did off- and on-road driving, whereby we gave them a feel of the vehicles on various terrains.

“We also showed them the various features in real life experiences, and I believe we have left a lasting memory on their minds as to what the capabilities of the vehicles are,” he said.

Mr. Adjabeng noted that when it comes to Jaguar and Land Rovers, it is all about cutting-edge technologies and innovations that enable the vehicles to give superb performances when they are on-road or off-road.

Customers and Jaguar fanatics were given the treat of a lifetime when they were driven on smooth and rough surfaces. The cars were pushed to their limits on both types of road surfaces as they were taken through the various response features.

On rocks, gravel, sand, hill descent control, uphill and others, customers were shown how a four-wheel-drive performs; what it means to have air suspension on the car; how high it can go, and the numerous technologies.

Then they were brought to smooth surfaces and shown features that make the car very stable, and Emergency Brake Assist (EBA) and others which make these cars different from others. “Even for those who already own our vehicles, we are showing them the extra features that are there.”

Mr. Adjabeng noted that the automobile industry is very competitive, but those at Alliance Motors believe they are in a class of their own.

“Even though there is competition when it comes to price or technology, people looking for a Land Rover or Jaguar are looking for something else that is extraordinary. This is an investment in safety, technology and aesthetics. The vehicles are appealing from the outside.”

He explained that Alliance Motors has special offers and prices for customers, but in addition to that “we believe the vehicle speaks for itself. When you see it, it is appealing; and when we show the other things like the price it is value for money.

“We have after-sales support whereby we provide five years warranty on our products. Our services are every 10,000kilometres. This is an investment worth the while, and we make sure you are ring-fenced with service packages and warranties that protect your car,” he added.