Tigo Cash promotes mobile financial services

Millicom Ghana Limited, the company that operates the Tigo mobile network, has launched a new campaign to promote and explore another dimension of mobile financial services and help diffuse mobile money and its benefits.

The campaign seeks to position Tigo Cash as a convenient enabler in the growth of customers’ businesses because of the convenience it presents, especially to small- and medium-scale enterprises, and the flexibility of receiving and making payments with mobile phones.

Selorm Adadevoh, Head of Mobile Financial Services of Millicom Ghana, explained: “From now, we are telling everyone, especially the small- and medium-scale businessmen, to explore receiving and paying for daily transactions through Tigo Cash”.

He added: “Tigo Cash is a credible alternative to the traditional way of making payments or transacting business. A consumer can call 100 to register or find an agent”.

Key features of the campaign are that customers can pay anyone on any network, pay for things they buy from friends, family and even strangers, as well as pay for things in the market.

While 75 percent of the market now know about mobile financial services, usage is currently not as significant in Ghana as it is in Kenya and other eastern African countries.

The goal is to educate customers that they can pay anyone on any network through Tigo Cash, Mr. Adadevoh said.

Tigo Ghana launched Tigo Cash, its mobile financial service, in 2011. At the time, it was the third mobile operator to do so.

In 2013, Tigo Cash won the best mobile money deployment award in West Africa at the Kalahari Mobile Money Awards.

Meanwhile, Tigo has also announced an upgraded Internet security system aimed at ensuring the cyber security of its numerous customers is guaranteed.

The system, which virtually eliminates spam activities in customers’ emails, also reduces incidents of phishing such as theft of passwords or credit card details.

The decision to roll-out the Internet security system follows the rising incidence of cyber crime in Ghana.

The anti-spam security system effectively cleans up all outgoing and incoming mail or harmful mail of Tigo Internet service users through Tigo’s network. Thus, all harmful emails with the potential to phish or damage a client’s IT systems are filtered by Tigo.

Gloria Adutwumwaa Frempong, Internet Offer Design Manager at Tigo, said the move is to “ensure that customers who use Tigo's Internet services for either social or business purposes can do so without having to worry about the security of their data”.

She added that this upgrade comes at no extra cost to consumers and will enhance Skyping on the network.