Unilever Ghana has launched an improved OMO washing powder with proactive cleaning molecules and perfume, all of which reinforces superiority.
The new OMO which strengthens the brand’s equity comes in a new packaging design, made to satisfy the changing needs of consumers who want a detergent that completely removes tough stains and leaves no shadow stains behind on their clothes.
“Tough stains like mud, oil and grass that can leave clothes dull are completely removed by the new OMO, leaving your clothes brilliantly clean and your whites’ whiter,” Maidie Arkutu, Unilever’s Brand Building Director said at ceremony in Accra to officially unveil the product.
Arkutu said: “In Unilever we strive to create a better future every day for our consumers by helping them feel good, look good and get more out of life with brands that are good for them.
“The OMO brand is the market leader in the fabric cleaning powders category and has been on the Ghanaian market for many years, positioning itself as the best laundry powder that cleans clothes thoroughly. Over the years, it has delighted consumers by offering them the simplest way for best results in laundry.”
Sylvia Acquah, Category Manager, Home Care, Unilever revealed that OMO has been and continues to be the strong pillar of the company’s total laundry business, commanding 32.3 percent value share.
“Our strategic thrust is to lead market development and innovation in the laundry powders market in the country, offering value for both consumers and trade partners.”
Acquah observed that children spend most of their day outside playing and exploring whilst learning some of life’s valuable lessons through their daily experiences.
“OMO is imploring all parents, guardians and child care-givers to allow children to freely explore their surroundings.
“You need not worry about the dirty clothes they will bring back because the new and improved OMO removes tough stains, leaving your clothes free of shadow-stains. We are giving you OMO’s best-ever stain remover,” she remarked.
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