Tuesday, April 5, 2011

Barclays waives ATM charges

Barclays Bank Ghana Limited says it has waived all charges for use of its Automated Teller Machines (ATM) services.

Barclays ATM platform enables customers have access to cash withdrawals, balance enquiries, bank statements, cheque books among others.

This initiative is in line with the bank’s strategy to provide services and products that exceed customers’ expectations and offer a competitive and valued banking experience in the country.

“The elimination of ATM charges should be a welcome saving to our customers and encourage the reduction of queues and waiting time, especially at peak times.

“Barclays believes in taking its services closer to the people and will continue to offer new, exciting and flexible banking opportunities to its customers,” Nana Dwemoh Benneh, Director, and Consumer Banking, told B&FT in Accra.

“At Barclays, we strive to make transactions easier, making the lives of our customers look easier and happier.”

Barclays, the leading ATM platform with approximately 400,000 customers, charged 25 pesewas for each transaction in the past for use of the ATM services.

Barclay’s customers can now carry out transactions in any of the 137 ATMs services spread across the country without any charge.

Mr. Benneh explained that offering customers more convenience and inclusive banking services and deepening its relationship with customers has been a foremost strategy of the bank over the years.

“It is an exciting initiative being the first bank to spearhead this in the country’s financial sector, a loss of income; which is why it would be difficult for other banks to replicate,” he said.

“This is yet another Barclay innovation that goes to demonstrate we are the leaders in the industry in terms of innovation and customer service. It is also another step that shows we are going to great lengths to make it much easier to bank with Barclays.”

He indicated that global banking is evolving, whereby the focus is on relationships rather than charges per transaction.

“We are not keen on transactional charges, but keen in terms of being forward-looking in ensuring sustainability of our customers.

“In the coming years, the bank will ensure massive deployment of its ATMs in the country to offer customer convenience and deepen relationships and sustainability to ensure brand loyalty.

“Our business model depends on customer traffic, and with the emergence of shopping malls in the country, potential and existing customers will derive significant benefit from the deployment of additional ATMs in the country to enhance customer service delivery.

“Barclays is committed to meeting customer expectations through the offer of excellent banking services and products innovation,” Mr. Benneh remarked.

No comments:

Post a Comment