Thursday, September 10, 2009

‘Zain Touching Lives’ reality show launched

Zain reality television series dubbed ‘Zain Touching Lives’ has been launched in Accra.

The 13-week show aimed at transforming the lives of people living in trying circumstances will offer the opportunity to fulfill their life-long dreams.

It is also targeted at creating the platform for individuals who have transformed the lives of people in their communities to share their story.

The show expected to start airing later in the year will reward two people every week by way of transforming their lives and will be opened to the general public where both the nominee and the person who submitted the entry will receive an award.

For an individual to participate in the programme, the person should be nominated by someone, stating contact details, reason and the impact the nominee has made in a community.

This should be in writing to any Zain Ghana office or radio station in the country. Once the entry is received, a high powered team of investigators and researchers will assess its merit and research about the nominee’s background.

Carmen Bruce-Annan, Corporate Communications Manager of Zain Ghana, at a media briefing in Accra pledged the company’s commitment to promote the socio-economic lives of the people as part of its corporate responsibility.

“It is one of the major aims of Zain to touch people’s lives in the communities where it is operating by fulfilling its corporate social responsibility. We want to encourage our customers to be radiant by leading the way in imagination and vision,"' she stressed.

“It is a show of giving back and we want to assist Ghanaians to recognise their full potential. It is about giving recognition to unsung heroes and heroines in the community and acknowledge the impact they made in the lives of people,” she said.

Linda Narh, Brands Communication Manager of Zain Ghana said the company is targeting individuals and communities with a story to tell, and will offer a platform to celebrate humanity whist inspiring hope and enhancing people’s life.

“It is about tapping into the African culture of given and recorgnising the unsung heroes in our community and acknowledging the difference they have made to the lives of many,” she stated.

Zain is a leading telecommunications operator across the Middle East and Africa providing mobile and data services to 64.7 million customers in about 24 countries.

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