Monday, September 28, 2009

Nokia extends the world’s successful mobile phone range in Ghana

Nokia has formally introduced the Nokia 6303 classic and the Nokia 2700 classic in Accra.

The two devices that build on the formula that made Nokia the world leader in mobile phones combines the functionality and user experience required in current age of information and communication technological advancement.

Ngozi Ife Anene, Communications Manager of Nokia West Africa, who launched the products in Accra under the theme: “Sharing the Moments” said: “Nokia is all about connecting people in new and different ways to the things that matter the most to them.

With the Nokia 6303 and Nokia 2700 you can share your special moments through email and listen to favourite music and never a dull moment”.

The Nokia 6303 classic is ideal for people that see the current value proposition of the Nokia 6300.

The 3.2 megapixel camera comes to life on the large 2.2 inch screen, and with pre-loaded Nokia Maps, the Nokia 6303 combines a long list of features with excellent battery performance. Added to everything else, people can plug any music accessory into the standard 3.5 mm audio jack and have a fully fledged mobile music player, able to carry thousands of their favorite tracks.

The Nokia 2700 Classic is one of Nokia’s most affordable, full featured handsets. Offering up to two Giga Bytes (GB) of storage via the memory card slot, the phone also has an integrated digital music player and a 2.0 megapixel camera, making it equally competent for imaging and music.

“These features allow people to save, access and share files in hundreds of formats via Nokia’s online service, Share on a number of other websites. The rich features and simple interface mean that in many cases, the Nokia 2700 classic and the Nokia 6303 will enable its owner’s first Internet experience,” Anene remarked.

The Company has also expanded its global “Take- Back” initiative into the country, aimed at encouraging mobile phone users to return old, broken and unused devices for recycling.

It has placed take-back recycle bins in all the Nokia Care Centers, in designated retail outlets throughout the country.

Between 65 and 80 percent of a Nokia mobile phone can be recycled and devices collected in the Nokia take-back bins will be forwarded to qualified recyclers for responsible reclaiming of the materials.

The initiative forms part of Nokia’s global take-back scheme, which currently covers 85 countries.

The campaign is not only calling for the return of old Nokia devices, but also batteries and accessories as well as mobile phones from other manufactures.

Anene stated that the ‘Nokia Take Back Campaign’ is one of many global initiatives undertaken by, Nokia with regards to its commitment to the environment and sustainability.

She encouraged Ghanaians to “go green” by dropping their non-functional mobile phones in the Take Back bins as this is an opportunity to dispose of the devices in a responsible manner.

Energy saving chargers

Two thirds of the energy consumed by a mobile phone during its usage is lost when the phone is fully charged and unplugged but the charger is left connected to the mains.

This is termed “no-load” mode. In an effort to reduce this energy loss, Nokia became the first mobile manufacturer to put alerts into phones encouraging people to unplug their chargers when not in use.

Nokia started this campaign with the introduction of three mass market phones, a move that alone could save enough energy a year to power 85 000 homes.

The alerts have been introduced across Nokia’s product range from the end of 2008.

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