All its subsidiaries have also gone through the
rebranding exercise and will now be known as Republic Investments Limited,
Republic Boafo, Republic Brokerage, and Republic Securities respectively.
The Managing Director of the Bank, Mr. Anthony Jordan,
speaking at the official corporate launch in Accra said the new identity,
Republic Bank, reflects the bank’s capabilities, innovation, energy and new-found
aggression.
“We aim to be a key player in the Corporate Banking
sector and the preferred family bank in the retail circle. Republic Financial
Holdings Limited has one of the best product and service offerings in the world,
so part of our rebranding mandate is to enhance our product offering and
introduce some of the features and benefits currently being enjoyed by
customers in other Republic Bank territories, in Ghana.”
He
stated: “The rebranding is a strong signal that we are here to stay, and to
ensure we enhance our effectiveness in every sphere of our banking operations.
Banking is about forging relationships, and in this area without a doubt we are
strong - and we intend to capitalise fully on that.
“The
relationships and superior customer service that we will improve upon even
further will most definitely separate us from any competition. This rebranding will reassure and boost our
customers’ confidence in us that we are a global bank and able meet all their
financial needs.”
Mr.
Jordan added: “We want to be a key player in the country’s Oil and Gas sector
by being the bank of choice for all the local content providers. We also want
to be known in the retail space as your preferred family bank. A bank that
cares for everyone regardless of where you are in your family life-cycle and
has the right products and services for you - what we like to call ‘from the
cradle to the golden years’.”
He reaffirmed the bank’s commitment to making customer
service the central focus of its operations.
“One of our primary focuses as a bank is Customer
Service. We intend to strengthen our relationships and partnerships with our
customers through a cogent analysis of their needs and ensuring we provide a
range of quality products and services to meet those needs, as well have a
robust and well-trained body of staff at the ready to meet those needs.
“I wish to assure all stakeholders that Republic Bank
Ghana Ltd. has put all the necessary plans in place through a further rights
issue to meet the new Bank of Ghana Minimum Capital Requirement of GH¢400million
for commercial banks.”
The bank also unveilled its Corporate Social
Responsibility programme, dubbed the ‘Power
to Make a Difference’.
The programme runs under four core pillars: the ‘Power
to Care’, the ‘Power to Help’, the ‘Power to Learn’ and the ‘Power to Succeed’,
and will be a major plank in the bank’s operations going forward.
“As we meet the needs of our employees, customers and
shareholders in a responsible and caring manner, we are aware that we must
leave this world a better place - and we achieve this by helping build
successful and thriving communities in the territories we serve,” Mr. Jordan
said.
To this end, he reiterated that this rebranding
exercise marks the start of an exciting journey and assured Customers and the
General Public that the bank is moving toward new horizons in Banking and in
Social Investment as he unveiled the architectural plan for a new school block
to be built for the people of Berase in the Komenda Edina Eguafo Abrem (KEEA)
Municipal Assembly of the Central Region.
Mr. Nigel Baptiste-President, Republic Bank Financial
Holdings Limited (RFHL), said the rebranding is the culmination of a transition
that started more than four years ago when HFC Bank became part of the RFHL
Group.
He indicated that Republic Bank (Ghana) Limited has
already begun to make good on this promise with initiatives like last year’s
Trade Facilitation Mission, which provides local and regional business leaders
with networking opportunities and promises to bolster growth and
competitiveness of both the bank and local business community.
Mr. Baptiste also indicated that RFHL is committed to
ensuring Republic Bank (Ghana) Limited complies with the Bank of Ghana’s GH¢400million
Minimum Capital Requirement for commercial banks well ahead of the deadline.
With the strength and expertise of the entire RFHL
group behind them, it would appear that for the newly-minted Republic Bank
(Ghana) Limited, the sky is the limit, he said.
The Group, which is headquartered in Trinidad and
Tobago, has subsidiaries in Grenada, Guyana, the Cayman Islands, Cuba, Barbados
and Suriname. The Bank is the most profitable bank in the English-speaking part
of the Caribbean, with over 180 years of banking experience.
The bank is rated BBB by Standard and Poor’s and has over $68 billion in assets.
The bank is rated BBB by Standard and Poor’s and has over $68 billion in assets.
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