Thursday, April 26, 2018

Republic Bank launches officially

HFC Bank has officially rebranded as Republic Bank Ghana Limited to reflect the brand name of its parent company, Republic Financial Holdings Limited (RFHL), and reinforces the corresponding alignment.
 
All its subsidiaries have also gone through the rebranding exercise and will now be known as Republic Investments Limited, Republic Boafo, Republic Brokerage, and Republic Securities respectively. 

The Managing Director of the Bank, Mr. Anthony Jordan, speaking at the official corporate launch in Accra said the new identity, Republic Bank, reflects the bank’s capabilities, innovation, energy and new-found aggression. 

“We aim to be a key player in the Corporate Banking sector and the preferred family bank in the retail circle. Republic Financial Holdings Limited has one of the best product and service offerings in the world, so part of our rebranding mandate is to enhance our product offering and introduce some of the features and benefits currently being enjoyed by customers in other Republic Bank territories, in Ghana.”  

He stated: “The rebranding is a strong signal that we are here to stay, and to ensure we enhance our effectiveness in every sphere of our banking operations. Banking is about forging relationships, and in this area without a doubt we are strong - and we intend to capitalise fully on that. 

“The relationships and superior customer service that we will improve upon even further will most definitely separate us from any competition.  This rebranding will reassure and boost our customers’ confidence in us that we are a global bank and able meet all their financial needs.”

Mr. Jordan added: “We want to be a key player in the country’s Oil and Gas sector by being the bank of choice for all the local content providers. We also want to be known in the retail space as your preferred family bank. A bank that cares for everyone regardless of where you are in your family life-cycle and has the right products and services for you - what we like to call ‘from the cradle to the golden years’.” 

He reaffirmed the bank’s commitment to making customer service the central focus of its operations.
“One of our primary focuses as a bank is Customer Service. We intend to strengthen our relationships and partnerships with our customers through a cogent analysis of their needs and ensuring we provide a range of quality products and services to meet those needs, as well have a robust and well-trained body of staff at the ready to meet those needs.

“I wish to assure all stakeholders that Republic Bank Ghana Ltd. has put all the necessary plans in place through a further rights issue to meet the new Bank of Ghana Minimum Capital Requirement of GH¢400million for commercial banks.”

The bank also unveilled its Corporate Social Responsibility programme, dubbed the ‘Power to Make a Difference’. 

The programme runs under four core pillars: the ‘Power to Care’, the ‘Power to Help’, the ‘Power to Learn’ and the ‘Power to Succeed’, and will be a major plank in the bank’s operations going forward.

“As we meet the needs of our employees, customers and shareholders in a responsible and caring manner, we are aware that we must leave this world a better place - and we achieve this by helping build successful and thriving communities in the territories we serve,” Mr. Jordan said.

To this end, he reiterated that this rebranding exercise marks the start of an exciting journey and assured Customers and the General Public that the bank is moving toward new horizons in Banking and in Social Investment as he unveiled the architectural plan for a new school block to be built for the people of Berase in the Komenda Edina Eguafo Abrem (KEEA) Municipal Assembly of the Central Region.

Mr. Nigel Baptiste-President, Republic Bank Financial Holdings Limited (RFHL), said the rebranding is the culmination of a transition that started more than four years ago when HFC Bank became part of the RFHL Group. 

He indicated that Republic Bank (Ghana) Limited has already begun to make good on this promise with initiatives like last year’s Trade Facilitation Mission, which provides local and regional business leaders with networking opportunities and promises to bolster growth and competitiveness of both the bank and local business community. 

Mr. Baptiste also indicated that RFHL is committed to ensuring Republic Bank (Ghana) Limited complies with the Bank of Ghana’s GH¢400million Minimum Capital Requirement for commercial banks well ahead of the deadline. 

With the strength and expertise of the entire RFHL group behind them, it would appear that for the newly-minted Republic Bank (Ghana) Limited, the sky is the limit, he said.

The Group, which is headquartered in Trinidad and Tobago, has subsidiaries in Grenada, Guyana, the Cayman Islands, Cuba, Barbados and Suriname. The Bank is the most profitable bank in the English-speaking part of the Caribbean, with over 180 years of banking experience.

The bank is rated BBB by Standard and Poor’s and has over $68 billion in assets.


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