Hetura Books trains young sales consultants

A training seminar for young sales consultants in the country has ended with a call to deepen confidence and passion for selling product benefits to ensure business growth.

 

The seminar was organised by Hetura Books Company Limited, an indigenous cutting-edge publishing company, and aimed at improving and empowering youths with new trends in sales techniques to help equip them as they position to become champions in transforming businesses in the country. 

Mr. Tony Torsu, a renowned sales consultant and a Chief Executive Officer of Torque Logistics Limited, speaking under the topic ‘Executing Effective Sales Strategy’ said: “Sales persons must first sell themselves and develop confidence before they can sell their brand. There must be consistency in the product communication to the client, which will build trust and satisfy the client”.

He encouraged participants to adopt a winnable sales strategy that will ensure customer retention and promote repeat business, adding that sales personnel must sell satisfaction as it will address specific needs of their clients. 

“Modern sales executives must learn to invest more time in knowing their products, and be willing to go the extra mile to offer value -- even if it means for free,” Mr. Torsu advised.

Mr. Yaw Odoom, The Founder of TroTro Dairies, challenged corporate institutions to embrace team-building in selling, adding that it is an essential tool that helps in promoting corporate brands.

“Building an effective team helps promote an organisational culture that each member can identify with, and also knows the purpose of the company and is ready to go the extra mile to achieve anything for the team.”

Mr. Jonathan Adzokpe, the Chief Executive Officer of Hetura Books, making a presentation under the topic ‘Understanding Vision and Values’ explained that Hetura Books’ operations and achievements hinge on principles of service, trust, excellence, and speed in mapping-out its sales strategies.

The company, he said, prints, markets and sells books written by both local and international authors, and has as its prime mandate inspiring the younger generation to search and utilise their acquired knowledge to help grow Africa. 

“The company is poised to research and meet the knowledge needs of Africa, a continent endowed with so many natural resources but lacks the requisite knowledge of how to utilise them resources to our advantage. 

“As a company that trades in knowledge, we believe in capacity-building for our team members,” he said, emphasising the need for corporate sales teams to join forces to achieve the collective vision and mission of their companies.

Hetura Books, with its young sales consultants located nationwide, periodically invests in the capacity-building of its sales force -- aimed at helping to sharpen their sales arsenals to position them to sell more and equip the growing number of Ghanaian readers, he explained.

The training seminar brought participants from various tertiary institutions and ended with a familiarisation exercise, wherein the entire team was divided into groups and asked to come up with a workable sales solution to a real-life sales challenge.