Binatone assure customers with 2-year warranty initiative

Sunil Alvani, Group Managing Director, Binatone Industries Limited, has confirmed that its two-year warranty initiative on all products, which took effect from February 1, 2015, is aimed at deepening assurance that customers can continue to procure products with confidence from all its resellers in the country.

 

The decision is to focus on quality, durability, affordability and customer-centric innovations that will make indoors more comfortable and livable through a wide range of cooling technologies suitable for any home or business, he said.

Binatone has officially announced a two-year warranty initiative on all its products that comes into effect from this month. The initiative will allow customers to receive new warranty cards with which they will be able to avail the new warranty.

Customers will see new packaging where product cartons will demonstrate the new two-year warranty logo on them. However, customers can rest assured that all products with old branding will be offered with the new two-year warranty.

“Over the years, while we have been working hard to continuously innovate, we have been paying equal attention to understanding our customers. 

“Our annual brand surveys have helped us study the markets, our customers and their behaviour. We take this knowledge very seriously and rely on it to differentiate ourselves from the rest,” he said.

Mr. Alvani said this in Accra at a media interaction to announce Binatone’s two-year warranty initiative on all products.

“By doubling our warranty period, we are paying heed to our customers’ need, while demonstrating the faith we have in our products.

“We have a strong presence here in Ghana and this is the reason we are launching our two-year warranty in the country first,” he said.

He explained that the company pays great attention to customer’s needs and has turned them into products, technologies and solutions. 

“At the heart of this is our global innovation engine that helps us deliver high quality consumer appliances which help enhance our customer’s lives by making household chores easy and efficient.

“Lastly, we also focus on power solutions. We understand the requirement of power that the rapidly urbanising population of Africa needs.”

The most popular Binatone products in the country’s retail market include various models of standing fans: with and without remote control rechargeable fans; heavy-duty standing fans; wall fans; orbit fans; a wide variety of ceiling fans; digital voltage regulators of different capacities; rice-cookers, blenders with grinders, steam and dry irons, gas cookers, among others.

This wide product penetration shows that more Ghanaians are choosing convenience and efficiency in their lives than ever before, Mr. Alvani stated.

“We are seeing unprecedented changes in how people manage their work-life balance. Customers are rethinking their purchases and not spending their hard-earned money on cheap or fake products.

“As we intend to cater to these needs even further, we believe Ghana is the perfect market to understand our African customer better -- while also being the gateway for us to succeed in Africa. “We have a strong presence here and this is the reason we are launching our two-year warranty in Ghana first,” he said.

He added that Binatone has been in existence since in 1958 in the United Kingdom as a result of its desire to meet the modern lifestyle needs of customers. It currently has operations in more than 20 countries of Africa alone.

Having sold more than 100 million products across Africa by the end of 2014, the brand continues to stay close to its markets and customers, paying close attention to the rapidly changing lives and behaviour of its customers, he said.

Mr. Venu Babu, Managing Director Binatone Ghana, said: “With the new warranty coming into effect, we are confident we will be able to further strengthen our positioning to offer more value to customers. 

“Customers will be able to identify this through new branding that appears on Binatone’s packaging material. 

“New warranty cards will be issued to customers, and those products sold earlier but having valid warranties will also be included under this new warranty.

“For those customers who have purchased products before this date, their products will also be covered under the two-year warranty, such that if a customer has a valid one-year warranty that still applies, the product will be warranted for an additional year. Indeed, this is a win-win situation for all, especially our customers,” he remarked.