Wednesday, August 10, 2011

Vodafone launches ‘More Money’ game


Vodafone Ghana has launched a new SMS Money Game, which will allow subscribers to win various sums of money up to GH¢100,000.

The SMS game, targetted at all Vodafone pre-paid customers, is driven by customers sending text messages to a premium short code with the goal of being the one millionth texter to win grand prizes ranging from GH¢10,000 to GH¢100,000.

Customers also stand a chance of winning other prizes at various points: every 100th, 1,000th, 10,000th and 100,000th texter will win prizes in the form of airtime or cash. In all, Vodafone will give away GH¢1.75million in cash and airtime.

“With the launch of the ‘More Money’ game, Vodafone customers have the opportunity to win cash and airtime prizes as many times as possible. There are ten rounds in the whole game, and each round runs from the first text to the millionth text.

A new round will automatically start as soon as the text counter hits one million.

“To participate, Vodafone customers can text ‘more’ to short code 777 as many times as required to a prize-point and win a prize. Participating customers will receive an informational text detailing the text number position and the location of the next prize point,” Carmen Bruce-Annan, Head of Corporate Communications said at the official launch of the game in Accra.

She added: “The ultimate grand prize is arguably one of the biggest cash prizes ever offered in Ghana. This is a clear indication of our strong commitment and dedication to rewarding our customers who have undoubtedly played an integral role in our success story.

We are at the forefront of customer reward initiatives, having set the standard by offering an exclusive home at Trasacco Valley about two years ago.
“For this particular promotion, we will be rewarding thousands of customers with a total of GH¢1.75m in cash and airtime. I think this initiative speaks for itself.

“All winners of the ‘More Money’ game will receive confirmational text messages declaring them as winners.

Airtime prizes will be credited to the customer’s bonus account within 24 hours after the confirmation text has been received. Winners of cash prizes will also be contacted via a confirmation text detailing the cash prize and prize award date.

Regarding prizes for the various prize-points, every 100th texter will receive GH¢5 to use on network calls. Every 1,000th texter will receive GH¢10 credit to use for on-network calls, and every 10,000th texter will receive a GH¢500 cash prize.

Also, every 100,000th texter will receive a GH¢1,000 cash prize and the millionth texter in the first round will receive GH¢10, 000.

All prizes will remain fixed throughout the ten rounds except the prizes allocated to the millionth texter.

The millionth texter will receive GH¢10,000 in the first round; in the second round, the millionth texter will receive GH¢20,000.

The million texter prize will keep increasing by GH¢10,000 with each round until the tenth and final round when the winner receives a grand prize of GH¢100,000.

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