Friday, August 26, 2011

RANGE ROVER EVOQUE: Great to look at, fun to drive on road

Spectacular concept car looks, a fun driving experience, efficient engines and peerless off-road ability makes the sexy looking Range Rover - RANGE ROVER EVOQUE, a hit, writes Ekow Essabra-Mensah, from Liverpool, United Kingdom.

Indeed, the Land Rover Evoque has turned the groundbreaking Land Rover concept car into reality, faithfully capturing the spirit of its landmark cross-coupé design. The lightest and most fuel-efficient Range Rover ever, the Evoque demonstrates the marque's commitment to environmental sustainability, bringing capability to the premium SUV class.

The Range Rover Evoque is available in two distinctive versions: the stunning coupé model, which precisely mirrors the concept car design, and the stylish 5-Door, which adopts a slightly higher rear roofline for extra practicality and greater family appeal.

Both coupé and 5-Door Evoque models stay true to the core values of the Range Rover brand, providing premium levels of craftsmanship, luxury, performance and renowned Land Rover all-terrain capability, but in a more compact package.

“The Range Rover Evoque is ideally suited to urban driving, with its agile handling, compact size and green performance, and it’s fitting that our Pulse of the City campaign is focused on capturing the spirit of city life,” said John Edwards, Land Rover's Global Brand Director.
He made this statement during the global media test drive in Anglesey Island, Liverpool, United Kingdom.

Exciting Times

Speaking in an interview with B&FT, Range Rover ‘s Graham Miller said: “ These are exciting times for our business as we continue to widen our portfolio with this all-new addition to the Range Rover line-up. Not only will the Range Rover Evoque increase our worldwide market share, but it demonstrates our commitment to build sustainable, yet highly desirable products.

“True to the Range Rover brand, the Evoque aims to effortlessly deliver premium levels of craftsmanship, luxury and performance, but wrapped into a more compact package and is expected to be available from late 2011 at Land Rover dealers.

“The fact that the Evoque is Range Rover's cleanest and most efficient model ever means it is cheaper than its stablemates to own and run. Great ride and handling on and off-tarmac give it even more appeal.

“The Evoque puts the hugely desirable Range Rover brand within the reach of compact executive car buyers for the very first time,” he said.

Gerry McGovern, Land Rover Design Director said: “Customers like to make their own unique statement with a vehicle and we have provided individuals with lots of opportunity to personalise their new Range Rover Evoque, whilst maintaining the essence of the design.

“The options on offer are spectacular and customers can use our 'designers choice' to guide their selection, with carefully co-ordinated colour and material combinations that have their own distinctive character.”


Three design themes


Uniquely in the compact SUV segment, the Range Rover Evoque allows customers to specify a lavishly appointed cabin, with soft, premium leather and beautifully tailored, twin-needle stitching providing a luxurious finish to almost every surface of the instrument panel, doors and seats. Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three design themes: the cool and contemporary ‘Pure’, the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’.

Customers can further tailor these themes with different designer interiors, option packs, standalone and accessory items, providing even more freedom to specify the car of their choice.

Safety and Security

Both active and passive safety technologies on Range Rover Evoque are state-of-the-art. The high strength safety cell, airbags and advanced restraint systems provide an exceptional degree of safety for you and your passengers.

The powerful all-disc braking system is complemented by the latest generation of active electronic safety systems, while the advanced traction and stability technology is configured to maximise performance and safety in the widest range of driving conditions.

Suspension and Steering


Advanced technologies have been deployed to enhance suspension performance. The seamless combination of suspension and steering technology helps to deliver superior on-road ride and dynamic handling.

In addition, lightweight aluminium chassis components are used extensively on Range Rover Evoque, improving suspension performance by increasing stiffness and reducing unsprung weight, as well as contributing towards reduced weight and increased efficiency.

Driving and Transmission

The responsive six-speed automatic transmission – standard on petrol, optional on the SD4 diesel engine – features Drive Select, an advanced rotary gearshift, which rises up to ‘handshake’ the driver when the engine is switched on. For even greater driver involvement, paddle shift controls on the steering wheel allow you to change gear manually, when you choose to.


Interior Features


Intuitive technology to enhance your comfort and convenience includes advanced Voice Control and two multi-function high-definition colour displays.

The central 8 inch Touch-screen is the signature Range Rover control and display interface for communication and entertainment, while directly in front of the driver there’s a new 5 inch colour information display. Subtle, customer configurable, interior mood lighting creates a
signature Range Rover driving experience day and night.


Sold in 160 markets worldwide


The Range Rover Evoque will be manufactured at Land Rover's multi award-winning Halewood plant in Merseyside, UK. The car will go on sale in more than 160 countries worldwide from the late 2011 at Land Rover dealers .

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