Monday, August 1, 2011

Chrysler, Dodge Caliber showcased

PHC Motors held its annual exhibition aimed at showcasing two brands of luxury cars to the general public.

The one month exhibition held at the Accra Shopping Mall, was to afford patrons and the PHC officials to interact and know at first hand, the problems and concerns of Chrysler and Dodge Caliber cars users and also to explained the efficiency and usefulness of its flagship products.

The event attracted patrons from corporate Ghana, including garages and individual users, also focused on educating users on a wide range of issues regarding vehicle sales, after sales activities, credit control, and the effects of the influx of counterfeit spare parts on the automobile market.

PHC Motors is the authorized dealers in Chrysler, Jeep, Dodge, Land Rover, BMG and Tata vehicles in the country’s automobile market.

Chrysler 300C

The all new luxurious 2.7 liter Chrysler 300C is classically designed as a master piece for successful elite and personalities to reinforce their prestige and comfort.

It has being designed with creative versatile interior style and has become a synonym for excellence.

The Chrysler 300C specifically manufactured stands out on any road with its wide stance and stand-tall architecture. It has also been manufactured with modern technology that enhances it to effect smooth take-off and response to acceleration with high performance.

PHC Motors says, the it is specifically made targeting the comfort of successful individuals in the society including the chief executive officers, senior public officials, successful entrepreneurs, and business owners depicting a symbol of prestigious life style, Norman Dunkerley, Divisional Manager-Luxury Brand ,PHC Motors Limited told B&FT in Accra.

Anthony Torsu, Deputy Sales Manger, outlining the vehicles unique safety systems said: “No one wants to test a vehicle’s impact resistance, but Chrysler 300c is ready, if it occurs, with Unibody safety cage construction with front crumple zones built into the stiff body cage to absorb impact energy.”

Dodge Caliber

Dodge Caliber has been manufactured with bold looks and exceptional fuel efficient with wheels that feature a five-hole pattern and a 114.3 mm bolt circle.

“Every corner of Caliber makes a statement. The fact that every single piece of fascia is body-coloured says something,” PHC Motors said.

The Caliber has a five-door hatchback body, but because of its bulkier appearance, can also be considered both a station wagon or a crossover.

The Caliber concept features styling elements derivative of larger Dodge vehicles, such as a crosshair grille, rough border angles and flared fenders.

The Dodge Caliber offers a continuously variable transmission (dubbed CVT2 by Dodge) and uses a four-cylinder 1.8-2.4 L GEMA gasoline engine, designed jointly by Chrysler, Mitsubishi, and Hyundai.

The car also features an optional electronically-controlled all-wheel drive system with variable torque at speeds of 25 to 65 mph (40 to 105 km/h) for optimal handling.
The Dodge Caliber is a compact car produced by the Dodge division of Chrysler. It replaced the Neon, and went on sale in the spring of 2006 as a 2007 model year vehicle.

After Chrysler began a strategic alliance with Fiat Motors in early 2010, the company announced that the Caliber will be replaced by a second generation starting 2012.

The next generation of the Caliber is planned to feature a nine-speed automatic transmission starting 2013.

Currently, it remains the smallest and the least expensive vehicle of the whole brand which sells well in the United States and Canada, despite poor quality/value ratio on foreign markets.

The Caliber is an important vehicle for Chrysler in its quest to expand globally. The Caliber was one of Dodge's first modern offerings in Europe. Dodge also introduced the Caliber as part of its launch lineup in Asian markets such as Japan and Singapore, as it established new distribution channels there.

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