Vodafone Ghana wins ‘Best Telecom Brand’

Vodafone Ghana was awarded Best Telecom Brand at the prestigious Mobileworld Ghana Telecom Awards 2011 held in Accra last week.

This award strengthens the Vodafone brand which was recently ranked by Brand Finance as the Most Valuable Global Telecom brand and also the 5th Most Valuable brand in the world.
The Mobileworld Ghana Telecom Awards was organised by Mobile World Magazine, a UK-based magazine covering the telecoms sector in Africa.

Vodafone won the award amidst stiff competition from other leading players in the industry. The award was based on market performance and other parameters including revenue growth, market share growth, and leadership in product and service innovation. Vodafone Ghana also won the Wholesale Telecom Provider of the Year.

Kyle Whitehill, CEO of Vodafone Ghana said: “A strong brand is important in today’s business world as the battle for customers intensifies day by day. It's important to spend time defining and building your brand. After all, your brand is the source of a promise to your consumer. In view of this, we have carefully managed our brand such that it seeks to make our products and services relevant to our customers.”

Since the launch of its brand promise, ‘Power to you’, Vodafone Ghana has extensively leveraged on this to empower Ghanaians. Among the initiatives done around this brand promise is included new product launches, such as the Blackberry Smartphones with affordable call rates. Vodafone was also the first to launch the Blackberry Torch and Galaxy Tablet in the market.

The ICONS: Divas Edition, a TV music show, was also launched – from which the R&M group emerged as the winners. For their prize, the three young girls took home, GH¢60,000.00, a brand new 4X4 vehicle, a recording deal and an opportunity to feature at the next 20 live concerts. This is an expression of Vodafone’s brand promise of empowering Ghanaians to make the most of their lives potentials.

Another initiative that won the hearts of Ghanaians this year, is the Valentine Day’s ‘home coming’ initiative wherein over 70 underprivileged patients on admission at the various regional hospitals in the country - who have been discharged but unable to pay their medical bills - had their bills fully paid for them by Vodafone to enable them join their families to celebrate this year’s Valentine day.

Others include innovative customer loyalty promotions such as ‘8gp tariff reduction’, ‘bonus incentives’ for customers who register their SIM, ’90-days double bonus’ promotion for new customers among others.