uniBank holds mass-marketing campaign

uniBank Ghana Limited held its mass-marketing campaign at the Spintex Road and its catchment area in the Greater Accra Region, aimed at selling the bank’s products to prospective and existing customers in the area.

The campaign is targetted at increasing the SME portfolio of the various branches to generate a substantial increase in business activities towards the bank’s growth prospects.

The concept, initiated by its SME Department, will be replicated in other branches and forms part of the bank’s future growth and business development strategy.

Samuel Sakyi-Hyde, Head of SME Banking, said: “These campaigns are structured to ensure that the Department achieves its target for the year, as well as improve the bank’s market share of the SME sector to give us a ‘quantum-leap’ in resultant banking and transactional activities.

“Since the bank has the SME industry as one of its key banking targets, these campaigns will increase the bank’s recognition and exposure to businesses in the sector.”

He said the objective is to see the growth of SMEs into big entities that can improve the economy.

As part of the activities, some relationship managers gave advisory services and educated customers about some of the bank products, including electronic products such as uni-alert and uni-mobile.

They also took the opportunity to sell products such as trade logistics credit - which makes credit facilities available at high speed to SMEs customers.

The campaign has been arranged to give relationship managers a valuable opportunity to interact with prospective clients within their working environment, thereby taking uniBank’s unique products and services to their doorsteps.

All accounts won during the mass-marketing campaign will be assigned to the branches from which the campaign took place.

Several accounts were opened for new clients by the Relationship Managers and the Direct Sales Officers.