Audi records 40% sales increase

Audi range of vehicles in the country recorded over 40 % increase in sales volume for 2009 and 2010 and hopeful of achieving its 20% growth rate target by 2016.

The performance greatly driven by improved after sales services and flexible payment strategy has enhanced its market share and volume of trade over the last two years in the country.

Mr. Jaideep Puthran, Brand Manager, Stallion Motors Ghana Limited, the authorized dealers of Audi range of vehicles in the country revealed to B&FT in Accra that its corporate strategy is to ensure that Audi becomes preferred vehicle in the country’s automobile market.

He explained that the company employs the best technologies in the manufacturing of its range of vehicles making them distinct from others.

“Audi Space Frame has been adopted to make the car lighter than any car other car which give users more efficiency.

“The cars LED light have been designed to differentiate its beauty from other cars. Their engine as well, provides the advance technologies used which retains the best performance and best fuel economy,” Mr. Puthran said.


AUDI Group (AG) sales growth

Sales Chief Schwarzenbauer said: “We are clearly en route to our goal of selling 1.2 million automobiles this year”

• Strong April in Germany with 22,204 vehicles sold.

• Particularly significant rates of growth worldwide in the luxury class.

Ingolstadt, May result, AUDI AG is continuing its strong sales growth: the Company sold some 109,400 vehicles worldwide in April – a year-on-year increase of 13.2 percent.

During the first four months of this year, customers took delivery of around 422,000 units – 17.0 percent more than during the comparable period in 2010.

In Germany, Audi even surpassed its first quarter growth rate with an increase of 16.1 percent in April.

Sales also rose once again in Europe as a whole, propelled by particularly impressive growth of 30.1 percent in Eastern Europe. Strong growth in India helped set new records in the Asia-Pacific region.

“Audi clearly continues to grow worldwide. The current order position means we’re well on our way to our target of selling 1.2 million vehicles this year,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG.

As for the brand’s luxury class initiative, he adds: “We expect to be boosted once more by the recent market launch of the A7 Sportback in the United States. Over its life-cycle, we hope to sell around 25 percent of all A7 Sportbacks to U.S. customers.”

Even before the A7 Sportback and the new A6 Sedan had reached dealerships in many key markets, Audi increased luxury class sales significantly during the last four months. Worldwide growth in this class amounted to 20.6 percent.

Deliveries of the Audi Q7 luxury SUV rose by an impressive 48.1 percent. The Audi A8 also notched up robust figures: in Western Europe alone, some 3,400 customers opted for the top model from January through April. The A8 further improved its position in Germany
as well, with 1,780 registrations.

In addition to the A8, substantial April growth rates in Germany can be attributed primarily to the Audi A1 and the successful roll-out of the new A6 Sedan: Deliveries of 22,204 vehicles in Germany represented a year-on-year increase of 16.1 percent.

The Audi Group delivered around 1,092,400 cars of the Audi brand to customers in 2010The Company posted revenue of €35.4 billion and an operating profit of €3.3 billion in 2010. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels-Belgium.

Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010.

The Company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm.

Audi currently employs around 60,000 people worldwide, including around 46,600 in Germany.

Between 2011 and 2015 the brand with the four rings is planning to invest more than €11 billion, mainly in new products, in order to sustain the Company’s technological lead embodied in its “Vorsprung durch Technik” slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels – with the aim of making the future worth living for generations to come.

The basis for Audi’s lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forward looking human resources policy. One example of AUDI AG’s commitment to environmental issues is the newly established Audi Environmental Foundation.