Friday, February 25, 2011

Tigo presents Benz car to customer

Millicom Ghana Limited, operator of Tigo Network, has presented a brand-new Mercedes Benz and GH¢150,000 cash to Mr. Edmond Boateng, a 62-year-old taxi-driver of Palladium in Accra.

He was the grand-prize winner of the Tigo Christmas Bonanza, a text and win promotion that commenced on the 8th of November 2010 and climaxed in February 2011. The promotion spanned a period of 13 weeks.

The Chief Executive Officer, Tigo Ghana, Mr. Carlos Caceres, at a ceremony said this is one of the many promotions that will bring excitement and enhance communication to all customers.

“In our quest to provide affordable, available and accessible communications to all who embrace our brand, Tigo conducted research in the run-up to Christmas last year and information we gathered that our subscribers need money with which to meet their needs as well as those of their loved ones.

“It was against this background that we rolled-out the Chrismas Bonanza to reward the loyalty of our subscribers.

“We are elated that through the Christmas Bonanza there has been an improvement in the quality of life of our winning subscribers and their loved ones, as some of their long-cherished dreams have been realised.”

He revealed that in a few days Tigo will unveil another promotion that will give bigger prizes to customers than the Christmas Bonanza did.

Mr. Boateng, receiving the car keys and the cheque, thanked management of Tigo for presenting the prize and urged Ghanaians to take part in the Tigo promotions because they are authentic.

Two other prize-winners were presented with GH¢10,000 each at the ceremony.

Frank Ayeetey, a Computer Engineering student of IPMC, said he will use his prize money to further his education and take care of a few family issues, while Kumasi-based Agro-Chemical dealer Francis Nkrumah-Sarpong said he will invest in his business.

More than 1,186 customers won a total of GH¢570,000 in cash-prizes, plus lots of free top-ups in the 13-week promotion.

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