Friday, February 25, 2011

Reroy Cables receives trade delegation

Reroy Cables Limited is hopeful of entering the Equatorial Guinea market by close of this year, to deepen its international expansion strategy and promote Made-in-Ghana products.

The firm currently produces electrical and telecommunication cables and exports predominantly for the international market - namely Benin, Togo, Burkina Faso, Nigeria, Kenya, Sierra Leone and Mali. It has a significant domestic market.

Mrs. Kate Quartey-Papafio in an interview with B&FT said: “Our strength as a manufacturer of electrical and telecommunication cables lies in our ability to tailor products to suit the specifications of our domestic and international clients.

“Having seen the huge market available for our products in Equatorial Guinea, we see this visit as an affirmation of our intention to doing business in that country.”

She made this known in Accra when a nine-member delegation from Equatorial Guinea toured the factory premises of the Reroy Cables, as part of a follow-up visit by the leadership of Bioko Chamber of Commerce, Agriculture and Forestry (BCCAF).

Reroy Cables participated in a solo-exhibition of Made-in-Ghana goods in Equatorial Guinea last year, organised by the Ghana Export Promotion Council in collaboration with BCCAF.

The visit was also to verify whether the products showcased at the exhibition were indeed produced in Ghana.

“We are excited by this, because it will go a long way to confirm the standard of Reroy Cables Limited Products - and by extension portray our country, Ghana, as a nation that ensures adherence to international standards in all the productive sectors of the economy.

“We are going to sail on the ticket that Equatorial Guineans believes and has come to accept Made-in-Ghana goods are of high-quality standards and durable,’’ said Mrs. Quartey-Papafio.

Mr. Gregorio Camo Boho, President, Bioko Chamber of Commerce who expressed his excitement about the visit and facilities at the Reroy’s factory premises, said “very few countries in Africa are really developed in such ways like Reroy.

“The relationship has opened the door for the two countries, in the hope that there will be continuity in the promotion of Made-in-Ghana products in Equatorial Guinea as well as in the global marketplace,” Mr. Boho remarked.

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