Tata Indica Vista unveiled

PHC Motors Limited has officially launched the new generation hatchback-Tata Indica Vista vehicles onto the Ghanaian automobile market.

Tata Indica Vista the new variant of Indica from Tata Motors has evolved nicely since initial version of Indica to Xeta and now to Vista.

Its interiors designs have been focussed more on its all new look and the stylish features.

The new indica Vista has category defining attributes of space, style, comfort, safety and fuel efficiency. It’s a new way to look at style, comfort, performance and life itself. The spaciousness of the Vista cannot be described-it has to be experienced.

Packed in style European design, the car is fitted with internationally acclaimed 1.4 litre Safire gasoline engine delivering class leading performance every time you floor the accelerator accompanied with refined smooth driving and unmatched field efficiency.

The strength and masculinity of the Indica Vista is not restricted to just the looks. Strategically positioned crumple zones and rigid side intrusion beam ensures that any impact from the outside stays outside.

Along with this Indica Vista comes with driver airbag, anti-lock bracking system with electronic force distribution mechanism to ensure a more precise, effortless and smooth braking.

To complement the exterior and performance, the Vista has a combination of stylish two tone interiors characterized by clean surfaces with an emphasis on simplicity and utility. The break through central instrument cluster draws you into the Vista experience.

The quality, comfort and convenience the Indica vista provides are pretty commendable. The boot space at the back and leg space for the back seats is very good compared to other models in the B+ category cars.

There is a glove box that can hold even a laptop, under deck space to hold water bottles, cubby holes, wide door pockets and 60:40 foldable rear seats can give you the most comfortable journey that even a class above fails to offer.

The front bucket seats are comfy, swaparound at some place to offer support of every parts of your body. The driver seat is height adjustable.

Gyan Prakash, Area Manager of Tata Motors, the Tata Indica Vista “has been packaged in stylish design, fitted with internationally acclaimed 1.4L Safire petrol engine, new transmission and new improved suspension.

“This car comes fitted with air conditioning, power steering, central locking, driver airbag, height adjustable steering, interior space and comfort has always been our strength.”

Mr. Prakash explained “the strength and masculinity of the Indica Vista is not restricted to just the looks, but the strategically positioned crumple zones and rigid side intrusion beam ensures that any impact from outside stays outside.”

He said that the partnership between Tata and PHC Motors is strengthening and promised the company’s resolve to deepen the relationship.

Paul Kwabena Pepra, Managing Director of PHC Motors, said Tata has now become a household name and PHC Motors has played a significant role in ensuring that Tata products remain the preferred brand.

“PHC Motors has its presence all over the country, contributing to eight service centers; one of the largest networks in the country.”

He said: “The partnership between PHC Motors and Tata has come a long way. We have sold not less than 40,000 vehicles. We have been representing Tata in Ghana since 2002 and we have been at the heart of the motor industry in Ghana since 1968.”

Mr. Pepera said they took into consideration the feedback generated from customers before designing Tata Indica Vista, saying “this vehicle is specifically-designed based on the inputs of customers.

“The strength of the Tata franchise has been the close collaboration between PHC Motors and Tata, adding “we have Tata’s technicians’ right here in Ghana who are assisting customers with excellent service support.

“PHC Motors is committed to getting the right products at the right price onto the Ghanaian market,” Mr. Pepera said.

Simran Oberoi, National Sales Manager Tata Motors said: “Vista’s value proposition is far in terms of the new indica Vista has category defining attributes of space, style, comfort, safety and fuel efficiency is far superior as compared to the Japanese and South Korea model.

“It’s a new way to look at style, comfort, performance and life itself. The spaciousness of the Vista cannot be described-it has to be experienced. The power is better compared to the previous model and also to meet competition.”