DELL deepens Ghana’s operation

Dell, A leading Technology Company says it will focus more resources in emerging markets particularly Ghana where there is growth prospects.

“We are focusing more resources in emerging markets, particularly in West African countries like Ghana and Nigeria where we seem to be getting much growth, “Mr. Clune said.

“In the West African sub-region, Nigeria and Ghana are key markets that the company is focusing on to drive its key markets,” Mr. Pearce Clune, Marketing Director Europe Middle East and Africa Product Strategy Dell Consumer and Small Business said in Accra.

“In West Africa, the focus was on Ghana and Nigeria and there was the need to have the right partners in their quest to maintain the presence in the region saying there were a lot of growth opportunities in Ghana.

“Dell will continue to give the best to its customers especially with the developing nature of technology and that it is the desire of Dell to build stakeholder values and strong sales growth in the country.”

Mr. Clune was speaking made this known in Accra at a meeting with the company’s clients in targeted at introducing new equipment that the company had outdoored.

He disclosed that Dell has eneterd into a partnership deal with Mitsumi Computer Ghana for the distribution of its computer hardware, software and accessories in the Ghanaian market.

According to him, the choice of Mitsumi was a as a result of a growing partnership between the two entities adding that it was also for along-term strategy.

He noted that with the new partnership there will be a lot more avenues, together with its other partners in Ghana to look at all queries regarding their products in Ghana.

“The company will continue to invest in human resources and also look forward to employing a number of Ghanaians into its system.

“Dell was focusing on maintaining its technological edge in product development to be able to meet the needs of customers both at the lower and higher ends of the market. This, he said, was important to develop shareholder value,” he remarked.

Mr Chintan Vyas, Managing Director, Mitsumi computer, said the partnership with Dell had delivered solid financial results over the last 20 months.

“We have seen solid response for the company’s product in the last few months and looking forward to a great performance in the next year.
“The prospects are even looking better and Mitsumi was expecting significant growth in the future,” he said.

Mr. Alwin Thankachan, Regional Sales Manager, East, West and Central Africa, said Dell was developing strategic partnership with like-minded distributors across the region.

He said Dell has been the leading brand in the Ghanaian market for the last four years.

Mr. Chidi Duru, Sales Manager, West Africa Dell Consumer and Small Business, said the region held a huge potential for the future development of the company.

“Dell’s consumer products have been accepted world-wide which forms the basis of ensuring that the brand presence is everywhere including Europe ,Middle East & Africa –EMEA; for which Ghana has been described at fast growing IT-market in West Africa,” he remarked.