Thursday, June 16, 2011

Vodafone educates media on number portability

Vodafone Ghana has organised a Mobile Number Portability (MNP) seminar for journalists as part of its education programme on MNP, and to demonstrate support for its launch in July.

Vodafone Ghana is working closely with the National Communications Authority (NCA) and other Ghanaian operators to progress the successful launch of MNP in the Ghanaian market.

It is also actively collaborating with these partners to develop and agree on an aligned communication and education framework that will ensure that the MNP process is publicly communicated in a comprehensible and consistent manner.

Mr. James Wild, MNP Programme Manager for Vodafone Ghana, speaking at the seminar, said: “Vodafone has made significant progress in its preparations for the implementation of MNP, having finalised its business and operational processes.

Vodafone Ghana is progressing well with its inter-operator testing, and the company’s routing platform and porting system have both been installed and are currently undergoing final testing.”

Mr. Wild indicated that the company has invested in staff training to equip them with the requisite skills in readiness for the launch of MNP.

He further disclosed that Vodafone is taking progressive measures to ensure that the porting experience for its customers is positive, simple, consistent and robust.

This objective has been demonstrated in Vodafone’s proactive decision to not charge customers for porting into the Vodafone network, by bearing the cost of porting and paying all porting charges for customers, he said.

Vodafone has further reinforced its commitment and support for MNP through its significant investment in automated porting systems which will ensure a consistent, quick and positive porting experience for all customers, whether they are porting into or out of Vodafone.

Mr. Bob Palitz, a consultant to the National Communications Authority (NCA), said: “It is very important to set consumer-friendly rules from the beginning. Although the technology involved and the implementation are complex, most country’s implementing MNP use similar technologies, but it is the MNP business rules and processes that are developed by the stakeholders that will make the difference between success and failure.”

Carmen Bruce Annan, Head of Corporate Communications, Vodafone Ghana, revealed that Vodafone is in full support of the launch of MNP and understands the positive impact the initiative will have on the Ghanaian mobile market.

“We recognise the importance of MNP in increasing competition amongst telecom operators in the country, which ultimately gives consumers the freedom to move to the service provider of their choice. At Vodafone, we believe that this will provide consumers with the opportunity to join and experience the Vodafone network and its amazing offers. There is no better time to join the Vodafone family,” Annan remarked.

The General Secretary of the Ghana Journalists Association, Mr. Bright Blewu, commended Vodafone on its initiative in demonstrating the company’s support for the launch of MNP.

Mr. Saqib Nazir, CEO of Porting Access Ghana, asserted that his company is strategically positioned and committed to making the porting experience of Ghanaians fast and reliable.

“We are working hand in hand with Vodafone, telecommunications operators in general, and the NCA to ensure that the process is a smooth and seamless one,” he said.

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