Monday, August 16, 2010

Rakish 2011 Sonata sedan car unveiled

Hyundai Motors and Investments Ghana Limited have officially unveiled its sixth and latest generation of the 2011 Sonata i45 sedan model car in Accra.

The new generation, which has taken Hyundai automaker four years and US$372 million to develop, is a clear departure from the previous design and is packed with tools to entertain users and provide safety and comfort.

More flamboyant in its styling, the new Sonata has a rakish fascia with peeled-back headlights that cut into the angular front bumper and has a three vertical slat chrome grille that houses a big Hyundai logo.

Slightly larger than the existing Sonata, the new car is substantially roomier inside and special attention has been paid to materials and design, making it substantially more up-market than before, the company’s Marketing Manager Manish Daryanani told journalists at an official launch in Accra.

“As has been the case with every new generation of Sonata, this 2011 model new Sonata - code-named YF - adopts Hyundai’s new ‘Fluidic Sculpture’ design language and boasts outstanding performance with the powerful 2.4 Theta GDi engine.

“Every 2011 Sonata comes with built-in iPod, USB and auxiliary input jacks. Just plug and play using an available Hyundai iPod cable. Track and artist information will appear on the stereo readout and can be controlled with the stereo head-unit or steering wheel mounted audio controls. Bonus: Your iPod charges while it plays,” he explained.

“It’s no wonder that our safety engineers wanted to equip the Sonata with as many features and technologies as they can. Electronic Stability Control, Traction Control and an advanced ABS braking system are standard across the board - all of which are designed to help you outmaneuver dangers on the road. And when it comes to protecting passengers, the Sonata’s reinforced design and advanced front airbags are there to help in the event of a crash.

“All of which adds up to a Sonata that’s one of the safest cars in its class, and safe enough that our engineers can sleep soundly at night.”

The sixth and latest generation Sonata was launched in September 2009 in Korea and reached cumulative sales of 5 million units worldwide as of May 2010. In the United States alone, 21,195 units were sold in May, taking it into the top-10 best-sellers in the U.S market for a second month in a row.

Sonata is now entering the sixth generation since its launch in 1985, gaining steady popularity worldwide as Hyundai’s leading sedan and competing head to head against Toyota’s Camry and Honda’s Accord.

Launched in 1985, the first generation Sonata was based on the mid-sized car called Stella and came with a 2-litre engine. The second generation Sonata in 1988 was the first Korean mid-size to be fitted with a front-wheel drive system.

The third generation Sonata was the first in its class to be fitted with airbags, while the fourth generation Sonata in 1998 was mounted with the high performing Delta engine that was developed entirely with proprietary technologies.

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