For the first time, the three Ford brand has been ranked the highest initial quality model among all non-luxury brands, J. D. Power and Associates’ 2010 Initial Quality Study (IQS) has revealed.
Ford which continues to outpace the overall industry’s quality improvement, has posted nine consecutive years of gains in the closely watched quality study, based on consumer evaluations after the first three months of new-vehicle ownership.
Some of Ford’s most popular nameplates received top honours for their respective segment, including Ford Focus, Ford Taurus and Ford Mustang.
As a company, Ford has eight models in the top three positions within their respective award segments. The company’s Hermosillo Assembly Plant also received the Silver Plant Quality Award for outstanding quality in manufacturing.
J. D. Power and Associates’ 2010 Initial Quality Study is based on responses from more than 82,000 new 2010 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.
Bennie Fowler, Ford Group Vice President, Global Quality & New Model Launches,said: “These results are remarkable in many ways,” adding that,“Steady and meticulous attention to new model launches along with consistency in how we do them across the brand and the globe are having a very positive effect on the initial quality of our all-new or redesigned products. These results are a true testament to the strength of the One Ford Plan.”
“The Blue Oval is becoming synonymous with high quality,” Fowler said. “While we are pleased with where we are today, our job is not done. Our plan is to keep improving quality each and every year.”
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