LG Electronics boss visits Ghana

Mr Jae Young Lee, the Managing Director of LG Electronics in Africa (LGEAF) operations, was in the country last week for a business visit.

As part of the visit, he had business discussions with Somotex Ghana Ltd. - the sole and exclusive distributors for LG Products in the country.

Mr Lee, who has 25 years working experience with LG, visited the Somovision showrooms and LG Digital Centres during his visit and also visited competition-outlets selling consumer electronics and home-appliances in Accra.

Mr Lee at a media interaction in Accra said: “This has been a very instructive and fulfilling visit. I have always wanted to visit Ghana, and the warmth and hospitality extended by all Ghanaians during my visit have been heart-warming, to say the least.

“Ghana occupies a very important position in the growth plans of LG Electronics in Africa, and we are taking more steps to ensure that our presence here is more comprehensive with a view to being able to service all segments of the Ghanaian populace. We shall, along with our partners Somotex Ghana Ltd., always endeavour to raise the bar in terms of product introductions as well as customer satisfaction norms.”

Mr Lee also expressed his concern on the entry of fake LG products as well as LG products brought in by unauthorised distributors, which were not aligned to Africa-centric conditions.

“We are starting immediate and punitive action against those sources from where fake LG and unauthorised LG products are entering Ghana. We feel very strongly about this issue because this kind of illegal representation gives low benefits to our valued Ghanaian customers - who buy LG only because they are assured of the promises that the brand delivers. We reiterate that Somotex Ghana Ltd has been our sole and exclusive sales & service distributor in Ghana for almost 20 years.

“The LG brand, as represented by Somotex, brings to customers in Ghana products that have been tropicalised and designed for the African market with excellent after sales service given by Somotex - unlike the illegal importers, who do not even carry the LG Pan-Africa Warranty service promise on their products.”