Sunrise Laundry Detergent unveiled

An environmentally-friendly laundry detergent formulated to clean and enhance the looks of clothes by softening the water and improving the cleansing power naturally has been officially launched in Accra.

The product, ‘Sunrise Laundry Detergent’ produced by Keypoint Systems Limited, is designed to give clothes a pleasant smell, a new look and always-fresh appearance.

Adding to the already existing washing powders in the Ghanaian detergent market, Sunrise Laundry Detergent offers its users the most latest technological procedures in its production, a dual-purpose detergent for both washing and at the same time sanitising.

Marian Afia Bediako, the Marketing Manager, launching the product saying: “Sunrise washing powder is a distinctive washing powder totally different from others, and it can be used for sanitising as well as washing, because it removes germs and bacteria when used on hands and surfaces.

“It is not just a washing powder but also a deep cleansing detergent that removes tough stains from all types of materials and surfaces.”

She explained that the product maintains the original colour of clothes and removes all stains, leaving a long-lasting pleasant smell and freshness - and it does not fade clothes.

Mr. Prince Owusu Agyemang, the Accounts Manager, said: “The Sunrise product is based on the latest technology procedures, carefully formulated to give you a happy washing experience.

“This new formula sunrise is zesty, designed to deep-clean your clothes while leaving a very pleasant smell; it has a new look, new formula and great cleaning performance. Sunrise is the number-one washing powder, tried and tested,” he said.

“Sunrise Laundry Detergent comes with large benefits to the user, including institutions such as hospitals and clinics, leaving freshness and a pleasant smell after use. In furtherance of these benefits, it contains enzymes and particles that brighten clothes,” Mr. Agyemang stated.

Sunrise, a division of Keypoint Systems Limited, was established in 2004 with the paramount objective of providing the Ghanaian Consumers a quality and affordable as well as environmentally friendly laundry detergent and related products.