Friday, December 18, 2009

Zain launches rewards loyalty campaign

Zain Ghana has launched a new promotion geared at rewarding and deepening customer loyalty.

The promotion, ‘Zain Rewards Loyalty’ is aimed at recognising and appreciating all Zain customers for every amount spent on the consumption of any voice, data, Multi Media Service (MMS) and Short Message Sending (SMS).

Customers will now be able to redeem much more than talk time for selected partners across the country.

The programmes will also allow customers to enjoy prizes upon consuming any Zain’s services and be granted reward and level points. Customers will earn one point for every GH¢ 0.02 spent.

The accumulated points can be traded for different rewards and benefits from the supporting shops and partners on the promotion.

At a media briefing to officially launch the campaign in Accra, the Director of Customer Care, Mrs. Anne Grant, explained that the campaign is specially packaged by the company to offer its customers special privileges and rewards for their loyalty to the brand.

“Zain, since launched a year a go, has remained wholeheartedly committed to delighting our customers through innovative products and services and excellent customer care delivery because we recognise that they are the reason why we are in business.”

Several rewards including airline ticket, holiday trips, electronic appliances, laptops, iPods, movie tickets, spa tickets and Zain branded merchandise have been earmarked as prizes and rewards for customers.

The promotion was launched amidst members of the customers who had qualified to be on the rewards levels which categories them into the Silver or Gold levels.

The event also outdoored Zain’s top five customers across the product and services platform and presented them with their reward cards in a short ceremony, as part of the launch.

Customers can sign on to the scheme by texting ‘026’ to short code ‘115’ on Zain network.

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