Marketers have been urged to fashion-out appropriate business development strategies that can help re-brand Africa for effective global business dealings, Mrs. Norkor Duah, 2008 Marketing Woman of the Year has said.
“Marketers must see the new opportunities and come out with strategies that can help the continent move on, take on the competition, and partner the investors that are making in-roads into Africa.
By doing this, we shall be releasing Africa from the shackles of poverty by encouraging real and rewarding engagement with investors.”
Mrs. Duah, who was making a presentation at the launch of the 2009 Chartered Institute of Marketing Ghana (CIMG) awards in Accra, charged marketers to permeate various governmental circles and let their voices be heard on national and continental issues.
“The role of marketers in Africa will remain theoretical if they fail to break through barriers that inhibit against the fine theories they propound.
“They will succeed when illiteracy is improved, when the economies are integrated; when infrastructure like roads, railways, sea and air travel are improved and become competitive.”
She explained that the international brands continue to better their quality, innovate and establish marketing programmes to maintain their dominance.
Launching the awards, Mrs. Josephine Okutu, National President of the CIMG, called on individuals and businesses to make collective efforts to build a vibrant and robust economy.
Mrs. Okutu said the CIMG has already positioned itself to contribute towards making the country the pride of Africa.
She explained that the awards have come to represent within corporate bodies an acceptable benchmark for assessing the performance of companies, and a barometer for organisations to know the level at which their businesses are.
The 2009 awards ceremony, which will be in 30 categories, is slated for July 17, 2010, and is on the theme “Africa as an Emerging Market - The role of Marketing.”
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