Access Bank launches “Knowing You Better”

Access Bank Ghana Limited’s first major customer campaign of the year, dubbed “Knowing You Better”, has been launched with the aim of rewarding over 10,000 loyal customers.

The campaign, which will run from now till the end of May 2013, is expected to redefine the future of retail banking business in the country’s financial sector with a number of exciting, innovative and breathtaking packages for customers, the Bank said.

It is also part of the bank’s growth strategy, which aims to make Access Bank one of the top-five banks in the country. Its main focus is to get individuals, small businesses and corporate customers to update their records with the bank.

Stephen Abban, Group Head of Retail Banking, speaking at a media briefing in Accra said: “Access Bank has identified customer information as the single-most important factor in creating a trusting relationship with customers.

“As a result, the bank is embarking on a campaign to get all of its customers to update their account records with accurate information on their bio-data and other personal information.”

He added: “As a way of life, we expect that some of our customers may have changed their names as a result of marriage. Others may have changed their email or phone numbers, and even relocated their office or place of residence.

“This four-month campaign is therefore part of the bank’s continuous efforts aimed at keeping an updated database of customers to serve them better.”

He urged customers to access the forms via the corporate website of the bank -- www.accessbankplc.com/gh -- or from any of its branches across the nation, and to complete and submit them at the branches.

“Customers who update their records with the bank will continue to enjoy easy access to our range of products and services: including electronic statements, Internet banking, mobile banking and other exciting bouquets of electronic products. Customers with updated records will also receive regular updates on key financial and market information.

“It is exciting to note that Access Bank will be rewarding customers who update their account information.”

He expressed appreciation to customers for their continued confidence in the bank and assured them of a more exciting banking relationship in the months ahead.

Access Bank is one of the largest retail banks in Ghana, with over 39 branch locations and 43 ATMs.

The bank is currently leveraging its geographical network to showcase its expertise in technology-driven banking solutions and customer relationship management. Access Bank has a customer base of about 175,000.