Fidelity Bank Ghana Limited has pledged to sustain its pursuit of bringing banking closer to the doorsteps of Ghanaians by rolling out innovative and technology- driven products and services nationwide.
Head of Marketing, Terrence Atta-Sonno disclosed that the bank’s target is to become one of the top five banks in the country by the end of next year.
“We have enormous strategic plans to roll out in the country’s banking landscape; we have a big plan for the market.
“This year we plan to extend our technology range of products in the form of visa products and other transaction banking interventions that are supposed to bring convenience and speed to our customers.”
Atta-Sonno speaking in Accra at a brief ceremony aimed at recorgnising the significant contributions achieved by the bank’s sales agents, the Fidelity Sales Ambassadors (FSAs) said: “The Bank will in this year provide more avenues for the FSAs to contribute more to the growth agenda of the bank.
“With a clear and consistent delivery of an aggressive growth strategy through the FSAs, the Bank added 15 branches to its branch network to end the last year with a total of 40 branches in nine regions of the country.”
Atta-Sonno explained that last year the consumer banking group organised a competition amongst the sales ambassadors to motivate them to perform better with the additional opportunity of winning some very attractive prizes.
The competition was open to the hundreds of field sales ambassadors across the branch network of the bank from July to December 2011.
Paulina Aggrey won a brand new Hyundai i10 saloon car valued at US$ 13,500 representing Managing Director’s special award to the best performer of the FSA in 2011 financial year.
Aggrey, receiving the prize expressed delight at the gesture of management and promised to perform better to improve the growth of the bank and also position herself to win other awards in the coming years.
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