Tigo pledges to excite telecoms market

Carlos Caceres, Chief Executive Officer of Millicom Ghana Limited, operators of Tigo network, has pledged to sustain the company’s investment in technology, data quality and network coverage to offer quality service.

This is to help the country close the gap in Africa’s telecommunication competitive market and to promote affordable pricing to telecom users.

“The Ghanaian market is highly competitive compared with other emerging markets like India and China. Tigo’s new strategies, going forward, will make the company a net winner,” Mr. Caceres told journalists in Accra at an event to officially announce new call rates for the network.

Tigo customers can now call Tigo to Togo for 3Gp per minute, and 8Gp per minute for calls from Tigo to other networks. The 8Gp per minute off-net calls is a default rate, but customers would need to register for free by dialling *555# to enjoy the 3Gp per minute on-net calls.

Tigo’s on-net calls used to be 7Gp per minute and off-net calls was 12Gp per minute, which were some of the lowest on the market.

“The many call tariff plans and promotions in the telecom market are very complex for the average phone user to understand, and they make it difficult for customers to know how much they are spending.

“The new rates replace all other promotional call rates on the Tigo network.

“The new rates are straightforward and they remain unchanged no matter the location or time of day, so customers do not have to get confused about different charges at different times of the day,” said Caceres.

He explained that for those who were on more than one network, the several tariff plans become even more confusing because it is difficult to monitor “how much you are paying during the day, how much you are paying at night, how much you are paying on weekends, and the different charges for different locations at any point in time.”

“We are prepared to welcome competition – but more importantly this move is more of a sign that we are listening to our consumers and that we want to move away from the days of complex tariff plans to a simple one like we have done.”

“We listen keenly to our customers, ensuring that we understand their ever-changing needs and bring out new, innovative products and services to meet those needs.”