Shell Ghana Limited has added to its stock of products with the launch of the “New Shell Super Extra Fuel” onto the Ghanaian market, aimed at increasing fuel performance while giving Ghanaian motorists extra kilometers at no cost.
The new product comes with a fuel-economy formula specifically designed to prevent engine corrosion in vehicles, protect valuable engine parts, and keep the engine clean against mileage-robbing deposits.
Managing Director of Shell Ghana, Mr. Omar Benson, said Shell is “committed to delivering better fuels around the world, and Shell scientists have been working to develop fuels to address motorists’ need for improved fuel economy, and also help them achieve value for money.”
He added that research from Shell scientists has shown that customers today want fuels that will take them further without having to pay more. This, he intimated, has led to the new product which when used with its Shell fuel tips can help reduce customers’ visits to the pump.
The “New Shell Super Extra” with fuel-economy formula contains a triple-action cleaning component, which helps to prevent the build-up of mileage-robbing deposits and supports vehicles to perform efficiently.
The new product with its “Shell Super Extra” slogan implies that it will be sold by Shell at the same price as the regular petrol on the Ghanaian market, intended to benefit motorists absolutely at no extra cost.
Mr. Benson reiterated the commitment of Shell in remaining a market leader through innovative products and services that meet specific demands of customers. This, he added, has led to ongoing upgrades of Shell service stations across the country.
He however said the “New Shell Super Extra” product should be differentiated from the V-Power product, since the former is designed to serve customers desirous of enjoying fuel economy benefits while the latter is a high-octane and high performance fuel designed for customers who want to experience superior performance of their vehicles.
“These huge investments in upgrading the service stations amply demonstrate Shell’s long-term commitment to developing this business in Ghana, and to continue exceeding the expectations of our cherished customers,” he noted.
Acting Chief Executive Officer of the National Petroleum Authority, Mr. Alex Mould, lauded the contributions of Shell Ghana in partnering government to ensure continuity in fuel supply throughout 2009, at a time when Tema Oil Refinery faced a serious challenge in fuel refinery for national supply.
He also commended Shell for assisting the National Petroleum Authority with constant information based on research of what is happening around the world, especially in the petroleum sector.
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