Friday, July 22, 2011

New Elantra: Game Changer

The all-new Fifth-Generation Elantra is everything and more you would expect from Hyundai, the most talked about car today. Ekow Essabra-Mensah writes.

The fifth-generation Elantra is a sure-fire game-changer. Hyundai’s reputation for superior build quality and reliability add the crowning touch for this new leader in the compact class segment. The new modern design and an emphasis on high quality, while delivering improved fuel efficiency and performance are the strength of the new Elantra.

To be made and sold around the world, the new Elantra is a true global car with universal appeal. But because no two markets are ever exactly alike, certain key features have been tailored to the individual requirements of each market, especially the African automobile market.

The new Elantra launches into an intensely competitive environment which over the next four years will see leading rivals introduce not only face-lifted models but also full-model replacement.

The 2011 Hyundai Elantra is expected to be the Hyundai company's new best-selling model worldwide. The compact designs are quickly becoming extremely popular in the global market.

“In a world of lookalike sedans, Elantra’s elegant design put it in a class of its own. Fun to drive and easy to park, thanks to its compact dimensions and agile handling, it’s the perfects solution for getting around town.

“Equally impressive are the new silk smooth, fuel-efficient engines and six-speed transmissions,” Rockson Johnson, Country Head, Hyundai Motors and Investments Ghana Limited told B&FT after a media briefing in Accra to officially unveil the vehicle into the country’s automobile market.

PERFORMANCE

Fuel efficiency


Good aerodynamics, an exact science as much as it is an art, yields sleek shapes that cheat the wind, resulting in reduced wind resistance, less wind noise and lower fuel consumption.

The new Elantra was subjected to hundreds of hours of aerodynamic testing and refinements in the wind tunnel.

The most typical feature of the 2011 Hyundai Elantra is its new 1.6L Gamma Gasoline Direct Injection engine aimed at improving fuel economy to best-in-class.

The engine is paired with six-speed automatic transmission and a front-wheel drive system. This is said to be 10 percent more fuel efficient in comparison to its rivals.

It's can be stated that the new Elantra meets Hyundai’s latest desires, featuring the best designing and performance in its edition.

Powerful, clean and most important of all, economical, that’s a lot because Hyundai is determined to become the world leader in fuel efficiency.

It also comes with six speed automatic transmission which is specifically developed for the compact car. And like Hyndai engines it is made in-house, which further proves Hyndai’s highly advanced engineering capabilities.

Suspension and steering components are anchored to a chassis of outstanding rigidity and strength, Permitting more precise tuning of the final ride and handling settings.

In all parameters of ride performance the new Elantra is measurably quieter, smoother and refined impressing even the toughest critics and setting a new benchmark in the compact segment.

The heating and ventilation system has been carefully engineered to ensure the uniform distribution of warm air-or cool, as desired- to every corner of the cabin. Plus, the user-friendly designed of the climate controls has eliminated guesswork in operating the system.

Hyundai’s new family of engines adopt a variety of advanced technologies which are designed to reduce fuel consumption and realize Hyundai’s declared goal of becoming the automotive industry leader in fuel efficiency.

Safety

The goal is uncompromising: To earn the title of the world’s safest compact sedan. The approach will always be uncompromising.

Don’t let Elantra’s compact size deceive because this car is really gig on safety. It comes with highly advanced safety features found only on top-end models such as Electronic Stability Programme (ESP) Vehicle Stability Management (VSM).

Elantra also comes with a wide range of passive safety systems such as airbags and highly rigid steel body structure which help mitigate the after-effects of a collision.

And, in matters of safety, Hyundai takes the same uncompromising approach by equipping Elantra with six airbags and Electronic Stability Programme.

Elantra comes with six airbags: dual front airbags for the driver and passenger and dual front seat-mounted airbags and dual side curtain airbags which offer additional protection against
impacts.

Convenience

Elantra, a private oasis of comfort and relaxation comes equipped with every amenity and convenience to be expected of a leader.

Integrated system plays CDs, MP3 and other multimedia files, iPod, Aux & USB support, Steering wheel Audi Remote Control, Button Start & Stop, Dual Zone Auto Air Conditioning, Rain Sensor, Parking Guidance System, Driver Power Seats & Safety Power Window.

Design concept

Eye-catching, heart-stopping, head-turning:

The new Elantra with its distinctive sensibility makes a powerful design statement that gets immediate attention anywhere and everywhere. “Fluidic Sculpture” is Hyundai's new design philosophy which embodies a flowing and dynamic form execution. This philosophy embraces the harmony of human co-existence and the wisdom of sustainable growth from nature’s endless evolution to create a vision of progressive and passionate design.

Embracing “Fluidic Sculpture” design principles, Elantra artfully combines the interplay of wind with rigid surfaces to create the illusion of continuous motion.

Taking inspiration from the interplay of wind and natural forms, “Wind Craft” was selected as the keyword which best summarizes the aesthetic goals of the Elantra design team.

Interior design and styling

Never derivative but “Dynamic & Futuristic“ and exhibiting a complete mastery over form and materials, Elantra beckons with a warm and inviting ambiance.

With its windswept lines, it’s a design that is guaranteed to turn heads: Sleek, assertive and highly distinctive with plenty of emotional appeal.

Stylish, sleek curve, swept-back headlamps project a sporty and dynamic style.

Viewed from any angle, the new Elantra’s stance is athletic yet also graceful and agile thanks to skillfully executed design.

Displaying confident mastery over materials and form, the cabin space excludes an air of inviting comfort and luxurious exclusivity not commonly associated with cars in the segments.

Design elegance and originality born of complete confidence in setting the new standard for the industry.

From the basic layout to the execution of the details, the Elantra’s interior design reveals itself to roomy, comfortable and simply brilliant.

Though the package is small, it feels a lot bigger than it is: A real masterpiece in the art of “packaging”. When there’s 420 liters of luggage space on hand, then it’s clear that good design always multiplies your option.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group which has ranked as the world’s fifth-largest automaker since 2007 and includes more than two dozen auto-related subsidiaries and affiliates.

The all-new Elantra began life as the automaker’s first product in 1990 and has grown to become one of Hyundai Motor Company’s top-selling global models.

Hyundai Motor, which has six manufacturing bases outside of South Korea, sold approximately 3.6 million vehicles globally in 2010. Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms.

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