Monday, June 28, 2010

Sahel -Sahara bank’s strategic ambition

Sahel-Sahara Bank (BSIC Ghana Limited) is hopeful of becoming a first-class finance house in the country within the next five years, when it will be positioned among the top-10 banks.

“We are an ambitious bank and we intend to achieve our five-year strategic corporate target with a continued focus on branch expansion strategy and innovative products development, which will augment our clientele base in the financial sector, said Mr. Robert Kow Bentil, Managing Director of the bank.

He made this statement when he led a delegation from the bank to pay a courtesy call, on Business and Financial Times (B&FT), Africa’s leading provider of business information.

It was meant to acquaint them with the dealings and operations of the organisation.
Bentil said: “We will be introducing products that will cover the young and the elder generation, which will take care of their pension and old age.

The bank presently has 10 branch outlets in the major cities including Accra-Tema, Kumasi and Takoradi, and intends to continue its expansion drive this year with five more roll-outs to bring the total branch network to 15 and regional coverage to seven.

He explained that the bank, which operates under a universal banking licence that allows it to undertake all banking-related activities, has the objective of bringing banking to the doorstep of Ghanaians and will continue to introduce new products to delight its customers.

The Bank, in its two years of operation, has grown its asset base to about 80 percent over its first year figure with the customer base increasing almost 300 percent to date.

The bank ‘s performance has been impressive over the years, with its deposit portfolio growing over 270 percent and 250 percent in advances last year; its products have also been increasing over the last two years of its operation in the country - it also offers trade finance products.

He indicated that as an African bank currently operating in 14 African countries it will provide a financial platform to facilitate regional integration and extend financial services, aimed at strengthening the work culture of the Arabic, Francophone and Anglophone countries on the continent.

It also has the objective of promoting and facilitating regional trade between Ghana and the rest of Africa, contributing to the country’s export diversification efforts by providing a platform to enable the country realise its long-term objectives of developing into a major agro-processing economy - taking advantage of the medium to long-term funding to be made available by Sahel-Sahara Bank (BSIC GH Ltd.)

Mrs. Edith Dankwa, Executive Director, B&FT, in her welcome statement said the company has positioned itself as the Africa’s leading provider of business information and that such strategic partnerships are always welcome – emphasising that “our doors are always open, which policy is aimed at promoting business.”

No comments:

Post a Comment