Next Generation Broadcasting (NGB) and Fox International Channel have signed a three year agreement covering Ghana, Kenya, Uganda, Zambia and Tanzania, enabling SMART TV to bring the best of International entertainment to viewers in these markets.
SMART TV, which is expected to be launched by the end of April as a pay TV service on the digital terrestrial television network, will currently be the only platform to provide Fox Entertainment on Digital Terrestrial Television (DTT) in Ghana.
Smart TV will also offer viewers their favourite free-to-air channels in digital quality. SMART TV provides Ghanaian consumers with a product which is a mix of the best local and international content at an unbeatable price.
SMART TV will initially air in Accra and Kumasi and will be extended to other regions in Ghana in the near future.
Andreas Lanz, Director of Programming for Next Generation Broadcasting said “SMART TV’s content philosophy is to provide audiences with the best mix of local and international content in the market.
Fox Entertainment is an ideal partner as it allows SMART TV to bring some of the best international programming to Africa.
Most TV homes in our markets will now be able to enjoy hit international shows such as, Criminal Minds, 24, Grey’s Anatomy, Simpsons, Arrested Development, Boston Legal, Family Guy and Scrubs which has not been available to them up to now”.
Smart TV will launch in other African markets in the coming months.
Ahmed Wahab, the Head of Marketing and Sales of NGB Ghana said “Pay TV has been out of reach for most Ghanaians and Smart TV will change this by offering quality content at a very reasonable price that can be afforded by all.
Pay TV will no longer be a product that people aspire to get. It will be a product that everyone can afford and Smart TV is making that happen.”
Speaking of the deal, Jason Thorp, MD Fox International Channels UK & Africa said, “Fox Entertainment is already a big success in 106 million homes and 100 different countries. We are delighted to introduce Fox Entertainment Africa into Ghana via Smart TV. We are sure the great mix of drama, comedy, animation and reality will be a big success in this growing market.
The Ghanaian audience will enjoy high quality picture and sound on Smart TV and will also have access to many more TV channels (including local, regional, and international alternatives). An on-screen TV programming guide will also be available, which enables viewers to schedule their viewing.
Next Generation Broadcasting Ghana Ltd is a joint venture between Next Generation Broadcasting NGB Africa AB, Amadeus Communications Ltd and Next Generation Africa Ltd, founded in 2007.
Operating under the brand name Smart TV, Next Generation Broadcasting Ghana Ltd provides affordable, widely accessible and readily available, post and prepaid digital terrestrial TV services to TV households in Ghana, where economic development and rising personal income levels are creating increasing demand for electronic media services.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment