Club Gold, an innovative and premium lager drink targeted at fun-loving, sophisticated, adventurous and yet individualistic young adults has been unveiled by the Accra Brewery Ltd. (ABL).
The drink is specifically brewed for the urban aspirers, highly driven individuals who combine local pride with global outlook, and want to be seen drinking only the best.
Branded as ‘the connoisseur’s beer, contains sparkling bubbles and gives a rich taste, golden colour with unique aroma, making it appealing to consumers.
Mr. Greg Metcalf, Managing Director of ABL, at the ceremony said the product was developed after careful research, to satisfy the growing needs of consumers who yearned for a drink that was unique and natural.
“It comes with genuine international quality credentials which has been carefully brewed with the choicest ingredients from around the world. It is a home grown premium lager that meets international standards of quality and taste"
Mr. Chris Wuiff-Ceaser, Marketing Director of ABL, said the development of the brand has been through an in-depth understanding of the preferences of target consumers. “We discovered through this process that our consumers value good quality brand that have style and, more importantly, substance”.
Mr. Wuiff-Ceaser said innovation was one of the key pillars of growth of ABL, and that the company’s products met the young adults' drive to make choices that reflected their modern views and attitudes.
“It’s a new drink with a promise to deliver quality beverages to the Ghanaian consumer,” he emphasized.
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