Wednesday, November 25, 2009

Samsung unveils latest innovation

Samsung Electronics has pledged to invest more than US$6 billion in research and development as it has officially unveiled its latest innovation, the Samsung LED TV series, the world’s slimmest television in Accra.

The new LED TV, which has been added to Samsung range of products measures up to 55 inches of screen size and has a stunning pix quality making it one of the most sought after television set in the world.

Head of Samsung Middle East and Africa, Mr. Justin Shaw in a media interaction observed that the landscape of the electronics market in Ghana is set to experience a revolution which consumers, dealers and the media will embrace with the latest designs and the most advanced technology available today.

Samsung is leading the way with the introduction of a complete line of LED TVs that are not only striking visually, but are high performance, and low energy usage, about 40 per cent less power. With a slim design (less than 2 inches thick), excellent picture quality and performance, this TV is for the most discerning client.

This milestone achievement will further put the fast selling brand as a top performance, high quality, innovative and vision oriented company in the minds of consumers around the world.”

He explained that a new era of maximum entertainment has arrived for consumers looking for a sleek, modern design, premium TV that is practical as well as stylish with benefits of the latest LED technology that has a craftsmanship of an artist.

“With beautiful, crystal-clear design inspired by nature and image quality that extends beyond reality, the Samsung LED TV has taken a completely new dimension.

This unique approach has resulted in a beautifully designed TV frame that comes fully equipped with everything, including a built -in- tuner and power supply,” he said.

“Enjoy the convenience of using your TV to access online content such as Yahoo! Flicker and even You Tube- all with the push of a button. Utilize the convenient USB 2.0 movie port and share photos as well as HD videos from your vacation with family and friends,” Mr. Shaw remarked.

The President of Samsung Nigeria with oversight responsibility in West, Middle and East Africa, Jinuk Shin said the development of LED TV sets was inspired by the need to develop a product that is friendly to the environment.

“The LED TV does not use lead or mercury in production making it toxic free for the environment as reduces the amount of carbon dioxide released into the atmosphere,” he said.

Samsung Electronics, founded about 40 years ago, is currently the world’s leading manufacturer of home appliances with a market share of about 20 per cent.

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