Shell’s ‘Helix and Rimula’ lubricants unveiled

Two new vehicular lubricants, ‘new Shell Helix and Rimula’ range of products, aimed at enhancing motor engine performance and protection, have been launched in Accra.

The ‘new Shell Helix’ offers high potency in cleaning car engines and also improves car performance and protects engine, which gives greater reliability, whilst Shell Rimula - targetted at heavy-duty diesel engines - provide protection which removes dirt and keeps engine clean.

Both products provide superior protection that can help customers by reducing maintenance costs due to lower wear. They also increase maintenance intervals, which reduces operating costs and maximises equipment uptime - prolonging equipment life-time.

Fuel retailing giant Shell Ghana Limited, which controls the lion’s-share of the market, estimated at 60,000 barrels daily, believes in effective and efficient management and control of fuel expenses and vehicular maintenance by owners, motorists and businesses in the country.

Mrs. Benedicta Naana Hagan, Business to Consumer Manager for Ghana and Togo, unveiling the products explained that Shell is the market leader in lubricants supply - globally selling more products in 2008 than its competitors in the market.

This is a position that Shell has sustained in the last three years and a clear strategy to sustain the leadership position has been adopted.

“Our aim is to be the technical partner of choice for key original equipment manufacturers, and global customers, and to be seen as the technology leader in the industry.

“Shell is also investing heavily in research and development to ensure that it delivers differentiated technology, which adds value to customers.”
She revealed that each year Shell invests over US$1.3billion in technology, the highest of any international oil company.

“In 2008, Shell lubricants increased technology spending by 20 percent year-on-year, in recognition of the vital role that technology will play in serving customers and maintaining its leadership position.

“The result of Shell’s dedication to research and development is breakthroughs with proven customer benefits,” Mrs Hagan stated.

The new Shell Helix and Rimula range of products is expected to bring a new dawn for better handling control and easy handling and pouring.

It also offers greater focus on clarity and easy products-selection with improved differentiation from competition, she said.