PHC appoints Joselyn Dumas as face of Evoque

PHC Motors Limited has unveiled Ms. Joselyn Dumas, an actress and a television presenter, as an icon for its latest luxurious Range Rover Evoque 4×4 vehicles.

Ms. Dumas, the brand Icon, who was the television personality of the year 2011 in the country, officially becomes the face and ambassador of the Range Rover Evoque in the country.

She has the responsibility of exposing, promoting and marketing and deepening the Evoque in the country’s automobile market segment.

“The Evoque is an iconic brand which symbolizes beauty, youthfulness, rugged and stylish, hence the selection of the brands personality, which epitomizes the Evoque brand,” Mr. Paul Kwabena Pepera, Managing Director of PHC Motors, said at the ceremony in Accra.

“PHC Motors pledges to offer customers the best, as the Range Rover Evoque vehicle is ideally suited to urban driving, with its agile handling, compact size and green performance, and it’s fitting that our Pulse of the City campaign is focused on capturing the spirit of city life.

“The luxurious, stylish and sporting appearance vehicle comes with an engaging blend of dynamic handling and refined engineering. The Range Rover Evoque's compact footprint and advanced technology delivers exciting performance, together with the lowest fuel consumption of any Range Rover to date.”

Mr. Pepera explained that the cabin of the Range Rover Evoque is lavishly done up with premium quality materials, and an elegance befitting of a Range Rover interior. “The Evoque is a new kind that has core brand values of luxury, performance and all terrain capabilities,”

He said customers can specify soft, premium leather and beautifully tailored, twin-needle stitching, providing a luxurious finish to almost every surface of the instrument panel, doors and seats.

Ms. Dumas expressed gratitude to PHC for believing in her brand, pledging to ensure maximum promotion of the Evoque brand.

Mr. Peter Jones, British High Commissioner described the Range Rover Evoque as not only an addition to the Range Rover brands but also a promotion of British excellence. “This is a quantum leap in the evolution of the Range Rovers designs.”
The first to be launched in sub-Saharan Africa, the car joins the Range Rover Sports, Discovery Freelander and the Defender.

Uniquely in the compact SUV segment, the Range Rover Evoque allows customers to specify a lavishly appointed cabin, with soft, premium leather and beautifully tailored, twin-needle stitching providing a luxurious finish to almost every surface of the instrument panel, doors and seats.

Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three design themes: the cool and contemporary ‘Pure’, the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’.

Customers can further tailor these themes with different designer interiors, option packs, standalone and accessory items, providing even more freedom to specify the car of their choice.

Both active and passive safety technologies on Range Rover Evoque are state-of-the-art. The high strength safety cell, airbags and advanced restraint systems provide an exceptional degree of safety for you and your passengers.

The powerful all-disc braking system is complemented by the latest generation of active electronic safety systems, while the advanced traction and stability technology is configured to maximise performance and safety in the widest range of driving conditions.