‘Mim Cashew Brandy’ re-launched

Mim Cashew and Agricultural Products Company has re-launched its ‘Mim Cashew Brandy’.
The re-launch was aimed at reinforcing its brand-awareness and deepening the products unique attribute as a preferred brandy for every occasion.

“Passion and a commitment to detail are the hallmarks of our distillery, where we capture the beauty and essential character of Mim in the Brong Ahafo region.

“We produce our classic premium Ghanaian brandy in the middle of our own meticulously maintained cashew plantations. Using only the most mature fruits, we double-distil the rich cashew nectar and allow it to mature slowly in oak barrels, coaxing out its exquisite aromatic bouquet.”

Mr. Lars Wallevik, Managing Director, Mim, Cashew and Agriculture Products Company, told managers from various top-class hotels, restaurants and bars in the country as well as operators in the hospitality industry at the ceremony to re-launch the products.

“Taste the good life, enjoy our brandy on the rocks; savour the spirit of our passion, a true Ghanaian original,” Mr. Wallevik remarked.

The cashew, which is used for the production of the brandy 100 percent made in Ghana, is produced from its over 600-acre plantation located at Mim in the Brong Ahafo Region and ccurrently employs approximately 700 workers.

Mim Cashew Brandy, with 40 percent alcoholic content, represents quality, spirit and passion and is the best brandy around the world today.

Presently, the company produces over 70,000 bottles of brandy a month for the local market and will soon be increasing it supply to meet local demand and for export to Europe, USA and also plans to enter the Asian market in the ensuing years.

“The importance of cashew in the country’s agricultural diversification programme has long been realised, and the potential areas of production have been identified through several isolated studies.

It is attracting increasing attention as an export commodity in several countries in the developing world, especially in Africa,” Mr. Wallevik said.

A lot of the cashew in the country is produced in Brong Ahafo, some of which are processed into brandy and cashew wine at Nsawkaw in Wenchi, produced mainly in the Ahafo area around Mim, Goaso and Acherensua.

The major economic products from the crop are the nuts and, more recently, the cashew apple used for the manufacture of alcoholic and non-alcoholic beverages, jams and animal feed.

There has been research on potential for the use of the cashew nut shell liquid as medicine for the control of diseases and as a wood preservation. The gum from the cashew tree is also a substitute for gum Arabic.